Last updated: 13/11/2025This Privacy Policy explains how FitShifter LTD (“we”, “us”, “our”) collects, uses, and protects your personal data when you use the FitShifter mobile application (the “Service” or “App”).
We are committed to handling your data securely and in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.1. Who We AreFitShifter LTD is a company registered in England and Wales.
Registered office: 29 Debnam Grove, Sittingbourne, ME10 3FN, United Kingdom.
For data protection matters, contact us at: [email protected]2. EligibilityThe Service is intended for individuals aged 18 and over.
We do not knowingly collect personal data from individuals under 18.
If we become aware of such collection, we will delete that data.3. Information We CollectWe collect the following categories of personal data:A. Personal Data You ProvideName and surnameEmail addressDate of birth or ageProfile photo (optional)Weight (optional)Shift schedule information (e.g., shift type, start/end times)Mood and wellbeing inputs (e.g., mood rating, fatigue, stress level)Any additional data you voluntarily provide in the AppB. Special Category Data (Health-Related)Some information you provide may constitute health-related data, including:Mood or wellbeing entriesWeight (when used as part of wellbeing analysis)Fatigue or stress indicatorsOther data used to generate personalised wellbeing recommendationsWe will process this category of data only with your explicit consent, obtained during onboarding or inside the App.C. Usage Data (Collected Automatically)IP addressDevice type, operating system, device identifiersApp interaction data (pages viewed, buttons pressed, time spent, gesture interactions)Crash logs, diagnostics, performance metricsD. Communications DataIf you contact us, we collect details of your communication and our response.E. Cookies & Similar TechnologiesWhere applicable (e.g., on our website), we may use cookies and analytics tools.
Where legally required, we will obtain your consent.4. How We Use Your DataWe process your personal data for the following purposes, with corresponding legal bases:A. To provide and operate the ServiceCreate and manage your accountGenerate personalised wellbeing routines based on age, weight, mood, and shift patterns
Legal basis: contractB. To process health-related and wellbeing dataGenerate personalised recommendationsTrack wellbeing trends over time
Legal basis: explicit consentC. To monitor, maintain, and improve the AppAnalytics, performance monitoring, crash reportingDeveloping new features
Legal basis: legitimate interestsD. To communicate with youService announcements, security updates, support responses
Legal basis: contract and legitimate interestsE. For marketing (optional)Promotional updates, newsletters
Legal basis: consentF. To comply with legal obligationsAccounting, tax, law enforcement requests
Legal basis: legal obligationG. For business transfersMerger, acquisition, or sale of the company
Legal basis: legitimate interestsWe do not sell personal data.5. Sharing Your DataWe may share your personal data with:Service Providers: hosting platforms, analytics tools, email services, IT supportBusiness partners or affiliates: only if they follow this PolicyAuthorities: where required by lawAcquiring parties: in the event of a merger or saleOthers: only with your explicit consentAll third parties are required to implement adequate data protection safeguards.6. International TransfersYour data may be transferred outside the UK.
When this occurs, we ensure appropriate safeguards:UK adequacy decisions, orStandard Contractual Clauses (SCCs), orUK ICO International Data Transfer Agreements (IDTA)7. Data RetentionWe retain personal data only as long as necessary for the purposes described above.Account data: while your account is active and for up to 12 months after deletionHealth-related and wellbeing entries: retained while your account is active; anonymised or deleted within 6–12 months after account deletionUsage and analytics data: kept for shorter periods unless needed for security or diagnosticsLegal records: retained for periods required by applicable lawAfter expiration, data is deleted or irreversibly anonymised.8. Security of Your DataWe implement appropriate technical and organisational measures, including:Encrypted data transmission (HTTPS)Access controls and authenticationSecure storage and restricted database accessRegular backupsMonitoring for unusual activityHowever, no system is entirely secure, and we cannot guarantee absolute protection.9. Your RightsUnder UK GDPR, you have the following rights:Access: receive a copy of your dataRectification: correct inaccurate informationErasure: request deletion of your personal dataRestriction: limit how we process your dataPortability: request your data in a structured, machine-readable formatObjection: object to processing based on legitimate interestsWithdraw Consent: withdraw consent for health data or marketing at any timeAutomated Decisions: not be subject to decisions made solely by automated processingTo exercise these rights, contact: [email protected]You may also lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk10. Business TransfersIf FitShifter LTD is involved in a merger, acquisition, or sale of assets, your personal data may be transferred to the acquiring entity.
You will be notified in such circumstances.11. Children’s PrivacyThe Service is for adults aged 18+.
We do not knowingly collect personal data from children.12. Links to Third-Party ServicesThe App may contain links to third-party websites or integrations.
We are not responsible for their privacy practices.
We recommend reviewing their policies before providing personal data.13. Changes to This PolicyWe may update this Policy periodically.
Material changes will be communicated via the App or by email.
The “Last updated” date indicates the latest revision.14. Contact UsFor any questions or privacy-related requests:📧 [email protected]📍 FitShifter LTD, 29 Debnam Grove, Sittingbourne, ME10 3FN, United Kingdom